About TraceAbility

TraceAbility founder Tracey Porter (nee McEldowney) is under no illusions.

With a face for radio and a body for comfort, she knows her dream of becoming a Sports Illustrated cover girl is likely to remain unfulfilled.

Which is why she now earns a crust from writing.

A vastly experienced New Zealand-born Sydney-based journalist she is passionate about three things: writing, editing and, of course, her mighty All Blacks.

Having graduated from Massey University's famed School of Journalism in the late 1990s, Tracey's writing career began when she worked for a Fairfax-owned daily newspaper covering everything from criminal court and local body politics to sport and education.

Lengthy stints at advertising, marketing and media bible AdNews and an editorship at consumer business title Ragtrader followed before she turned to the "dark side" and launched her own communications business – TraceAbility - in late 2009.

Today TraceAbility’s clients include government agencies both sides of the ditch, independent publishing houses, multi-national newspaper groups, event companies and both international and domestic consumer brands.